Expertise
Our specialization is unique: 360⁰ projects that integrate marketing, communication and multimedia, all in one from scratch.
It all starts with a conversation, a dream, a necessity. That’s all we need. From there we structure the briefing, define the core competencies and strategy and will come up with an action plan based on crystal clear KPI.
Areas of competences
Aligning the organization’s affairs and interests with the various stakeholders that directly and indirectly influence the business is crucial. At Retune we use a specific matrix for each client and maintain strong relationships with many of the social, business, governmental and non-governmental hierarchies.
As one of the most demanding areas of competence in management and communication, managing crisis involves in-depth consulting work. It is responsible for listing the areas and activities most likely to generate disruptive situations, defining scenarios and action models. We have unparalleled knowledge and experience.
The vertical world ended more than a decade ago. Today, a brand or company must have purposes that go far beyond the quality of the product or service provided. Everything is measurable and the most powerful stakeholder of all, the consumer, no longer relates and consumes in the same way. The virtuosity between the economic, environmental and social axis is an absolute necessity. We have over 15 years of experience in communication and environmental strategy and many projects that prove our expertise.
Companies are communicating more and better and on multiple platforms. In this sense, communication has always been a key factor in managing change, in a challenge that is posed both internally and externally. Employees, customers and other stakeholders have to be impacted with the message in an assiduous, tailored, horizontal way and through all appropriate channels. Our strategies are one, aligned with purpose and vision, responding to a hyper-linked internal and external customer.
Communication is an extremely important element in terms of employee involvement. The internal audience, often left behind in communication strategies, is too important not to be a top priority. The models we work with are comprehensive and aim to integrate interaction with workers at all times, as this means greater motivation and productivity, therefore more business.
Today, more than ever, communication has to be predictive. Analyzing reports and studies based on statistical information is no longer enough. Making decisions in the present leveraged on past data is no longer innovative. In partnership with Datauris, we created a model called Marketing Innovations, which uses the power of analytics to understand where the customer is, to draw their profile, accompany them and surprise them.
Social Communication is still the fourth power. It is through its channels and in the public panorama that companies and brands still cement their image. In an era in which the citizen has become a “journalist”, the media has regained its importance in terms of fact check. Our media relations strategies are always part of a comprehensive plan that aims to work on reputation as a whole, aiming for quality over quantity.